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Tattly Blog / Words to live by #5

Words to live by #5

our mistake was the same as that of the creative person who places too much focus on How to create her work, while ignoring Why she is creating it... asking Why unearths a purpose and developes a point of view. We need to do more than hit the right note.

Well said, Frank. Taken from his new book The Shape of Design available now.

Notes

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meeting I just had embodied this sentiment perfectly.
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